Florida Media Markets

"Florida’s 10 Media Markets" by v. johns, 8/11/12, 10:39PM

I get most of my national news information and opinion from watching MSNBC. Until a commentator on the network mentioned it, not long ago, I wasn’t even aware that the state of Florida has 10 U.S. media markets. I’ve been curious to know what they are ever since. And with another presidential election on the horizon, political ads in these markets are already running with fierce competition. 

According to frandocs.com: “A media market, broadcast market, media region, designated market area, DMA or simply market is a region where the population can receive  types of media including newspapers and Internet content.”

The screen shot above is a website snapshot of a Florida media markets map from a site called The Fort Report. The Reid Report has a similar map posted in a January article on GOP election-year politics, as well, but it’s closer in relevance to Enterprise Florida’s eight key regions map that I profiled earlier on. More political than technical.

According to the map above I reside within the parameters of the West Palm Beach, Fl. media market which includes the Treasure Coast counties of Indian River, St. Lucie and Martin, as well as one Heartland Region county, Okeechobee, and the Gold Coast county of Palm Beach which anchors the market. So in comparing this map to others mentioned above, we can see that Southeastern Florida contains two of the state’s media markets: The West Palm Beach, Fl. and Miami, Fl. designated market areas.